A Stylist is the person who coordinates the aesthetic and creative representations for commercial purposes, from Photographic Services for advertising purposes to Fashion Editorials. The purpose: the highest emphasis of the product … but not only this. What we really love about this profession is the chance to “tell stories” through clothing, accessories, make-up, hairstyles, images and ideas; stories which are sometimes evident only to individuals with a remarkable aesthetic sensitivity or for insiders of the fashion industry. For this reason, they are also so very fascinating!
Styling is nothing more than a concise way to define a wide range of aesthetic manipulations, an ensemble of visual and cultural elements finding a magical harmony amongst each other. An aesthetic search that finds its expression in the body, a manifesto where it is possible to note a series of codes and messages, it is deeply rooted in the civilizations of the past and evolves along with social structures.
What are our sources of inspiration? The poetic photography by Peter Lindbergh, the creative look by Patricia Field (costume designer for “Sex and The City”, and “The Devil Wears Prada”), the eclectic style of Katie Grand and the commitment of past and present stylists who have been able to create and innovate thanks to their work.